Inside our new seasonal creative brief you’ll find important dates, our spring trend report, an overview of the products customers are shopping for this season and tips from the artist community team about making the most of spring.
Our spring campaign is called Feels like Home and runs from March 1st through the end of May. It’s all about the way your home makes you feel. So often, we’ve found that people have a hard time labeling themselves “boho” or “minimalist” but can easily explain how they want their home to feel. So we’ve identified key design styles and assigned each a “feeling”—helping people see themselves in each trend.
Calendar of Key Events
This season is full of opportunities to promote your business. Below we’ve outlined the main events and product launches that we’ll be focusing on through marketing and promotions.
March
Women’s History Month
3/1 Feels Like Home Spring Campaign Launches
3/8 International Women’s Day
3/20 First Day of Spring
3/26 Society6 “Feels like Home” catalog hits mailboxes!
April
Festival Season / Spring Break
4/12 Easter
May
Graduation
5/10 Mother’s Day
5/25 Memorial Day
Spring Trend Report
Your spring roundup of trending themes that customers can’t get enough of. Whether you are an illustrator, pattern designer or photographer, we can’t wait to see how you interpret these trends in your own unique style.
“This spring feels different than the classic pastels and florals, I love that we are seeing new and fresh trends that are truly inspiring and unique. From bold and contrasting colors, to bringing new life into old world designs, this spring is all about finding art and designs that truly speak to you.”
– Meghan, Merchandising Manager
Pink & Green – Both nostalgic and contemporary, the pink and green color combination brings a youthful vibrancy.
Bold Minimalism – minimalism doesn’t have to mean boring, not fading into the background, designs that stand out without overwhelming, with flashes of electric blue, dramatic landscapes and photography.
Retro Botanicals – Florals are a no-brainer for spring, but we are loving this throw-back take on it!
Free Spirit Boho – An effortless and uplifting collection tailored made to free your inner flower child.
Neoclassical – inspired by classic Greek and Roman art, but with a modern twist that bring it into this century.
Wild West – This mix of old-timey western feels with beautiful desert landscapes makes me wish I had a horse to ride into the sunset on.
Top 10 Search Terms
These are the terms that customers are searching for again and again. Consider adding these as tags to relevant artwork or use as inspiration to create something new.
1. Cat
2. Moon
3. Beach
4. Space
5. Ocean
6. Floral
7. Rainbow
8. Abstract
9. Cactus
10. Mountains
Trending Search Terms
We took a deep dive into the numbers to bring you the biggest search-term movers this season.
Trippy >> +25%
Line Art >> +13%
Rainbow >> +12%
Boho >> +6%
Mid Century >> +2%
Trending Products
Each month we’ll be focusing on a key list of products that have high-demand from customers. What this means is that we’ll be marketing and running promotions with the goal of driving sales in these categories throughout the spring season—helping you decide what to promote and when.
“Spring is a great time for a home decor refresh! We are all climbing out of our winter caves and are craving some freshness. Wall art, home decor, bedding and furniture will be so important this season as we focus on finding effortless ways to breathe new life into your space.”
– Meghan, Merchandising Manager
High-Demand Product Insights
We’re breaking down which products in particular are seeing an increase in demand during the next three months.
Wall Murals: +20% More Interest
Wood Wall Art: +22% More Interest
Wallpaper: Steady Demand
Window Curtains: Steady Demand
Bar Stools: +20% More Interest
Counter Stools: +21% More Interest
Beach Towels: +48% More Interest
T Shirts: Steady Demand
Tank Tops: 20% More Interest
Pouches: Steady Demand
Monthly Product Trends
March
Wall Art + Tapestries, Apparel + Bags, Phone Cases, Mugs, Throw Pillows, Throw, Blankets, Rugs, Curtains, Wallpaper
April
Wall Art + Tapestries, Stickers, Rugs, Curtains, Wallpaper, Furniture, Shower, Curtains, Outdoor, Beach Towels, Yoga Mats
May
Wall Art + Tapestries, Apparel, Mugs, Stickers, Bedding, Wall Murals + Wallpaper, Rugs, Curtains, Furniture, Tech
Trending on Social
Not so Basic Bathrooms
Gone are the days of a boring bathroom. It may be one of the smallest rooms in the house, but it’s the one we spend time in every day whether we’re taking a relaxing bath or getting ready for another hectic day. Lately we’re seeing our community taking advantage and putting their personal touches in this place of peace.
Community Team Tips
Only design for and promote the trends that feel relevant to you and your business. Authenticity is key!
Spring is a great time for a little spring cleaning. Refresh your shop, by updating your avatar, banner and bio.
Sort your storefront by trending products and review our new “My Products” tab to see if you have any designs with products waiting to be enabled!
Build your own social media calendar around our list of key holidays.
Don’t forget that you can earn more on sales that you refer, by joining the affiliate program. Learn more here.
Cheers to a successful Spring!
– The Artist Community Team
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