This spring, we’re leaning in to Pantone’s color of the year—ultra violet.
Besides being an eye-catching shade, this bright purple also has a bold meaning. According to the color experts at Pantone, this “…dramatically provocative and thoughtful purple shade communicates originality, ingenuity, and visionary thinking that points us toward the future.” No matter what you believe, we can all agree that forward motion and creative thinking are key pieces to coming together and making meaningful change. Purple has also long been associated with royalty—so if you want to clothe yourself in some serious personal power, literally clothe yourself in some ultra violet. Embrace this creative shade and be prepared to shine!