You’re stranded on deserted island with an iPod and one song. What’s your summer kickoff song? Are you more Pocketful of Sunshine or Sunshine On My Shoulders? Or maybe Bill Withers’ Ain’t No Sunshine?
Clearly, modern music is not my strong suit. Whatever your summer vibe, June 21 officially kicks off the sunshine months with the summer solstice. Ironically, in sunny SoCal, we’ll be celebrating our yearly bout with cloud cover, which we’ve deemed “June Gloom”. But I digress because that never really keeps us from the beaches anyway. And talking all this summer talk, I should probably turn our attention to all the summer-ready products we just launched as part of our recently launched Outdoor Collection. Read on!
Some quick things worth noting:
– We also recently published our Community Guidelines. It’s a set of ground rules and principals to help you better understand how we intend to protect and grow our global community of artists and creatives.
We’ll certainly get into what customers are purchasing, but it’s not just about the visuals. Motivations driving creative work is worth attention. We break out what “empowering” means as a creative motivator and why encouragement only scratches the surface. Then, as promised, we get into everything from jungle cats, abstract minimalism and a few other design trends worth noting for this summer. Read more!
Occasions to promote in June:
Father’s Day falls right in the middle of the month on June 16th. The rest are just fun excuses to promote yourself. You can either use artwork you’ve already created that feels relevant or use the following as a creative prompt to make something new. Either way, have fun with it and keep in your style.
- June 1: National Go Barefoot Days
- June 3: National Leave the Office Early Day (can I get an amen?)
- June 7: National Chocolate Ice Cream Day
- June 8: National Rosé Day
- June 16: Father’s Day
- June 21: Summer Solstice (officially summer) – lots of holidays today
- June 27: National Sunglasses Day
- June 29: National Camera Day
- Full list of ridiculous June holidays
Products to Promote + Trending Tags
We’re constantly monitoring product sales, from trending art prints to your cat’s favorite floor pillow. It is our job to know these things, right? Well, we want you to know a few of the key products and trending tags we’ll be focusing on this month. You already have a sense of what your fans like, so this list gives you an eagle’s eye view of the Society6 marketplace at large. It’s intentionally broad so you can focus on products that are a best fit for your artwork or brand.
Products to Promote
- Wall Art: Art Prints, Posters, Wood Wall Art
- Outdoor & Lifestyle: Beach Towels, Yoga Mats, Welcome Mats, Picnic Blankets, All Outdoor
- Home Decor: Wallpaper, Rugs
- Bags: Carry-All Pouches, Backpacks, Tote Bags, Fanny Packs
graphic, mid century, pop art, minimalist, digital, boho, illustration, typography, beach
We’re lucky to have such talented curators on our team–people who spend every day finding designs and products that customers love. To help inspire creative mojo, here are some themed collections that we’ll be sharing throughout the month of June.
Sorry for the repeat if you remember this post from last month’s brief! With summer being a major focus for us starting in June, we wanted to make sure you had the chance to get ahead of the ball with us. A good marketing calendar doesn’t have to be complex. It’s really just a series of minor goals to help you achieve your major ones. Even simple tasks are worth putting a calendar so you know you’re making progress!
With wallpaper sales picking up as I write this, I figured it was worth bringing the marketing guide back up. Since this is a pricier product, volume of sales won’t be as high as other products. So, if you’ve never sold wallpaper or a wall mural, instead of seeing wallpaper as your money maker, consider it an excuse to establish your process for creating repeating patterns. If you can dial in repeating patterns (regardless of your style), you’ll be able to apply your artwork to just about any Society6 product with limited effort. Also, the post has a handful of helpful info.
This Just In
Here’s where we showcase the latest and greatest products, updates, announcements so you don’t miss a beat.
Just Launched: Outdoor Collection
What used to be just Beach Towels, we now have an entire suite of products made for a summer in the sun. Products include picnic blankets, sling chairs, folding stools, welcome mats, sun shades and outdoor floor cushions.