The season of gifting is upon us and our head of merchandising, Meghan, lays out the wrapping paper trends she’s seeing out in the world.
This trend centers around free-flowing designs like watercolors, minimalistic current lines and marbled textures. The patterns look great when wrapped on a box as it flows around the edges and gives the whole package a seamless look.
Following the mid-century modern interior decor trend, bold graphics have officially come to wrapping paper as well. Consider using similar designs but with varying color options as people pair the paper with the gift wrapped inside.
Flowering patterns know no season as you can vary the color palette and type of flora to match whatever the occasion. It speaks to both the boho types as well as the naturalists in your life.
Tiles & Repeating Patterns
A tried and true wrapping paper trend is a colorful repeating pattern. When designing for wrapping paper, it’s important to think about how it looks on a gift when those gifts may not be a standard size. With a simple repeating pattern or tile motif, you can guarantee the same look for every gift.