Inside this brief, our team highlights all the important dates, trends and products that we’ll be featuring and, more importantly, customers will be searching for this Holiday season.
This year, we’re all about living life unapologetically – it doesn’t matter what you celebrate, it’s how you celebrate and who you celebrate with. Time to create the holiday you’ve always wanted! We’re focusing on unique and meaningful gifts for your loved ones (including your chosen family!) Your holiday, your way.
Community Team Tips
Start Now! Holiday season has begun. Start prepping now by uploading new designs and enabling our holiday product recommendations.
Set Your Prices. Earlier this year, we added the ability to set your prices on all products. With the biggest shopping season of the year right around the corner, now is the perfect time to adjust your prices to maximize earnings.
Share, Share, Share. Use social media to reach your customers and spread the word this holiday season. Keep your followers in the loop by posting about newly uploaded designs, new products, giftable collections and our holiday promos.
Promote Promotions. In the coming weeks, we’ll start running our biggest sales of the season. Promos are a great way to drive sales volume so don’t forget to share!
Earn More With the Affiliate Program. If you haven’t joined our Artist Affiliate Program yet, what are you waiting for?! Sign up, share using your affiliate link and earn an extra 10% on sales that you refer. Pro Tip: Add your affiliate link to your Instagram bio to make it even easier for customers and followers to shop your products.
Help Customers Find Your Work. Review the titles and tags of your designs to keep them as simple, descriptive and accurate as possible. It’s best to keep titles short and be sure to avoid hashtags.
Calendar of Key Events
This time of year is full of opportunities to promote your business. Below we’ve outlined the main events and product launches that we’ll be focusing on through marketing and promotions. We offer our best promotions during the holiday season so be sure to let your fans and followers know that now is the time to shop!
October
New Products! Oversized Long Sleeve T-Shirts, Kids T-Shirts, Kids Crewnecks & Kids Joggers.
October 17: Holiday Collections Launch on Society6
October 24: Holiday Promotions Begin
October 31: Halloween
Key Shopping Themes: Holiday starts now! This year the holiday season is starting earlier than ever. Expect your customers to start looking for gifts as soon as October.
November
New Products! Kids Hoodies & Kids Zip Hoodies.
November 8: Society6 Catalog In-Home
November 15: Cyber Week Promotions Begin
November 24: Thanksgiving (US)
November 25: Black Friday
November 26: Small Business Saturday
November 28: Cyber Monday
Key Shopping Themes: Customers will be looking for deals on gifts in the month of November. We run our best and biggest sales of the year during Cyber Week. Be sure to prep your shop by November 1st to take full advantage of the high-traffic shopping season!
December
December 12: Shipping Deadline for Delivery by December 25
December 18-26: Hanukkah
December 24: Christmas Eve
December 25: Christmas Day
December 26 – January 1: Kwanzaa
December 26: Boxing Day
December 31: New Year’s Eve
Key Shopping Themes: Last-minute shoppers will search for gifts and stocking stuffers with quick shipping timelines. Pay close attention to our shipping cut offs and keep up the momentum by promoting products that can ship quickly.
Note: Promo dates and product launches are tentative and subject to change.
Holiday Trend Report
Your roundup of trending themes that customers can’t get enough of. Whether you are an illustrator, pattern designer or photographer, we can’t wait to see how you interpret these trends in your own unique style.
“This year, our holiday campaign is “It’s Giving Everything” and we mean it! With the addition of Kids Apparel this year, we truly have something for everyone on your list. We will be focusing on cozy items like hoodies, our new sweatpants, throw blankets and throw pillows as well as our tried and true staples like coffee mugs, art prints, and decor items such as area rugs and shower curtains.”
– Meghan, Senior Merchandising Manager
Trending Themes
New Years Eve Dazzle: Elements of glitz and glam set a festive tone for any and all holiday celebrations.
Featured Art: Disco Ball Ceiling by Sammy Hearn
Groovy Graphic Holiday: Stay groovy this holiday season with bold and colorful retro inspired designs. It’s all about good vibes and great gifts.
Featured Art: Pink Oil Spill by Jodi Feddon
Modern Traditional Holiday: Warm and inviting with a signature rustic touch. Perfect for wrapping paper, cards and home decor.
Featured Art: Skating winter snow landscape by Caroline Bonne Müller
Top 10 Search Terms
These are the terms that customers are searching for again and again. Consider adding these as tags to relevant artwork or use as inspiration to create something new.
1. Matisse
2. Cat
3. Pink
4. Vintage
5. Retro
6. Floral
7. Beach
8. Abstract
9. Music
10. Boho
Pro Tip: When tagging your designs, focus on your intent for the design and be precise with the tags you add. When possible use single word tags. If you do want to use more words, keep it to a maximum of 3 and use dashes (-) in between words instead of spaces. For more advice on optimizing your shop for SEO, checkout our webinar HERE.
Trending Search Terms
We took a deep dive into the numbers to bring you the biggest search-term movers this season.
Halloween
Matisse
Cat
Vintage
Christmas
Pink
Black and White
Abstract
Trending Products
Each month we’ll be focusing on a key list of products that have high-demand from customers. What this means is that we’ll be marketing and running promotions with the goal of driving sales in these categories throughout the holiday season—helping you decide what to promote and when.
“We are so in love with our revamped Apparel collection and the new print options (even more printing options coming soon!), and inspired by the designs we are seeing from the artist community. We have collections launching soon with Adult + Kids matching styles, and new colorways for Apparel that will take your designs to the next level. We foresee these being on everyone’s wish list this holiday season.”
– Meghan, Senior Merchandising Manager
High-Demand Seasonal Products
These ten products have been picking up in popularity recently and we expect to see continued interest during the Holiday season.
1. Framed Art Prints
2. Art Prints
3. Posters
4. Throw Blankets
5. Apparel (Adult & Kids)
6. iPhone Cases
7. Coffee Mugs
8. Socks
9. Stationery (Wrapping Paper, Stickers & Notebooks)
10. Bags (Totes, Duffle Bags & Carry-All Pouches)
Must-Have Core Products
If you haven’t already, be sure to enable these ten must-have essentials.
1. Art Prints
2. Framed Art Prints
3. Throw Pillows
4. Shower Curtains
5. Blackout Curtains
6. Phone Cases
7. Posters
8. Rugs
9. Hoodies
10. Comforters
Monthly Product Trends
Each month we’ll be focusing on a few key categories with our on site promotions. Consider adding these categories to your shop, enabling new work on these products, and promoting these category sales.
October
Wrapping Paper
Stationery Cards
Puzzles
Serving Trays
Cutting Boards
Wine Chillers
Tablecloths
Placemats
Table Runners
Coffee Mugs
Travel Mugs
Coasters
Tapestries
Throw Pillows
Throw Blankets
November
Hoodies
Cropped Hoodies
Crewnecks
Budget-Friendly Gifts (Socks, Framed Mini Art Prints, Posters, Tote Bags, Carry-All Pouches, Acrylic Boxes, T-Shirts, Phone Cases, Coffee Mugs, Travel Mugs, Puzzles, etc.)
December
Art Prints
Canvas Prints
Framed Art Prints
Floating Acrylic Prints
Framed Mini Prints
Posters
Hoodies
Crewnecks
Sweatpants
T-Shirts
New & Coming Soon
Over the last few months, we’ve been working hard on revamping our Apparel category to make it bigger and better than ever. We’ve added all-new products & styles, launched kids apparel, refreshed existing products and added additional printing placements. We know your customers will love the new additions so be sure share and enable this holiday season!
All-New Products (Available Now!):
Boxy T-Shirts
Ringer T-Shirts
Cropped Hoodies
Sweatpants
Kids T-Shirts
Kids Crewneck Sweatshirts
Kids Joggers
Coming Soon:
Oversized Long Sleeve T-Shirts
New T-Shirt Colors
Kids Hoodies
New Crewneck Colors
Kids Zip Hoodies
Kids Crewneck Sweatshirts
More Printing Options
Thanks for reading the Holiday 2022 Creative Brief! We hope our tips and tricks help you make the most of the season. In the coming weeks, we’ll be sharing more holiday-related info and updates via email and Instagram so stay tuned!
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