Inside this brief, our team highlights all the important dates, trends and products that we’ll be featuring and, more importantly, customers will be searching for this Holiday season.
The holidays are that magical time of year where we come together with friends and family meaningfully and intentionally to connect, bond and give thanks for the joy and fulfillment we provide for one another as social and emotional beings. The holidays are also a time to create heartwarming memories that are treasured and remembered for years to come. Your Society6 products enhance these celebratory moments through high quality Holiday Decor and Gifting products that are unique and differentiated from standard retailers. Read on to learn more about setting your shop up for success during our busiest shopping season.
Calendar of Key Events
This time of year is full of opportunities to promote your business. Below we’ve outlined the main events and product launches that we’ll be focusing on through marketing and promotions. We offer our best promotions during the holiday season so be sure to let your fans and followers know that now is the time to shop!
Bookmark our Promo Calendar to get the most update to date details on our site wide promos.
November 1-16: Daily Flash Deals
November 17: Black Friday Promo Early Access Begins
November 23: Thanksgiving (US)
November 24/25: Black Friday Promo Continues + Doorbusters
November 25: Small Business Saturday
November 27: Cyber Monday / Black Friday Promo Continues + Doorbusters
Key Shopping Themes: Customers will be looking for deals on gifts in the month of November. We run our best and biggest sales of the year during Cyber Week, but there will be enticing sales all month long!
December 1-12: 12 Days of Deals Promo
December 7-15: Hanukkah
December 11: Shipping Deadline for Delivery by December 25
December 13: End of Year Promo Begin
December 24: Christmas Eve
December 25: Christmas Day
December 26 – January 1: Kwanzaa
December 26: Boxing Day
December 31: New Year’s Eve
Key Shopping Themes: Last-minute shoppers will search for gifts and stocking stuffers with quick shipping timelines. Pay close attention to our shipping cut offs and keep up the momentum by promoting products that can ship quickly.
Note: Promo dates and product launches are tentative and subject to change.
Holiday Trend Report
Your roundup of trending themes that customers can’t get enough of. Whether you are an illustrator, pattern designer or photographer, we can’t wait to see how you interpret these trends in your own unique style.
If Buddy the Elf is your spirit animal, this one’s for you. Allow your spaces be a reflection of the joy you feel within by letting your surroundings sparkle. Start experimenting with a playful palette—the brighter, the better!
Featured Art: Holiday Preparation by SunLee Art
Y2K fashion, boy band reunions, blockbuster doll movies—everyone’s tapping into the nostalgia of it all. Rich jewel tones & throwback touches embraces tradition, while celebrating new ones, too.
Featured Art: The magic of pomegranate cocktails by Ekaterina Zagorska
Natural & Botanical
A fairytale cabin in the woods feel, but make it modern & elevated. Take a down to earth approach to decorating with woodsy, greenery & rustic elements that are just so comforting and classic this time of year.
Featured Art: checks – neopolitan by Urban Wild Studio Supply
Top Search Terms
These are the terms that customers are searching for again and again. Consider adding these as tags to relevant artwork or use as inspiration to create something new.
Trending Search Terms
We took a deep dive into the numbers to bring you the biggest search-term movers that have grown in popularity since last year.
Pro Tip: When tagging your designs, focus on your intent for the design and be precise with the tags you add. When possible use single word tags. If you do want to use more words, keep it to a maximum of 3 and use dashes (-) in between words instead of spaces. For more advice on optimizing your shop for SEO, checkout our webinar HERE.
We’ll be focusing on a key list of trending and high-demand products throughout the Holiday season. These products are best sellers during this time of year and will continue be featured in our marketing campaign and daily deals.
Consider this list when deciding which products to enable in your Artist Studio, building collections and promoting on social media.
Framed Art Print
Framed Canvas Print
Hand & Bath Towel
Community Team Tips
Earn More With the Affiliate Program. If you haven’t joined our Artist Affiliate Program yet, what are you waiting for?! Sign up, share using your affiliate link and earn an extra 10% on sales that you refer. Pro Tip: Add your affiliate link to your Instagram bio to make it even easier for customers and followers to shop your products.
Promote Promotions. This year customers are looking for great deals. In the coming weeks, we’ll start running our biggest sales of the season. Promos are a great way to drive sales volume so don’t forget to share!
Share, Share, Share. Use social media to reach your customers and spread the word this holiday season. Keep your followers in the loop by posting about newly uploaded designs, new products, giftable collections and our holiday promos.
Choose A Plan. We’ve recently introduced Artist Plans to create a better shopping experience for our customers and to drive visibility for the high quality designs that are available on Society6. Choose a plan by November 30 to control which designs remain available in your shop.
Thanks for reading the Holiday 2023 Creative Brief! We hope our tips and tricks help you make the most of the season. In the coming weeks, we’ll be sharing more holiday-related info and updates via email so stay tuned!