The heat is on for most of us as summer is in full swing. The mood is bright and bold and the latest trends certainly show it.
Summer is a time to live out loud and be seen which means people take more chances with their colors and patterns. And not to bring down the mood for all the students out there but as we consider summer, we must also consider that back to school season is only a month or two away. While you take in the latest summer trends, it’s helpful to know that our back to school campaigns kick into gear by the middle of July. Crazy how quickly the year flies by!
Some quick things worth noting:
Trends with Benefits is a quarterly series where we highlight creative themes that our merchandising and curation teams have been keeping an eye on. We surround ourselves with art every day, so we’ve gotten pretty good at identifying trends as they pop up. Sometimes we’re even able to predict trends based on sales data and the artwork artists are uploading. We don’t like telling any artist what to create, but if you work better with creative prompts, these are themes that our merchandising team recommends considering for the next few months.
- Summer Palette
- People & Places
- Yoga + Mindfulness
- Color Combo: Pink & Blue
Products to Promote + Trending Tags
We’re constantly monitoring product sales, from trending art prints to your cat’s favorite floor pillow. It is our job to know these things, right? Well, we want you to know a few of the key products and trending tags we’ll be focusing on this month. You already have a sense of what your fans like, so this list gives you an eagle’s eye view of the Society6 marketplace at large. It’s intentionally broad so you can focus on products that are a best fit for your artwork or brand.
Products to Promote:
Home Decor: Wallpaper, Rugs, Bar Stools, Comforters, Duvet Covers & Throw Pillows
Apparel & Bags: Leggings, Backpacks & Pouches
Outdoor & Lifestyle: Beach Towels, Yoga Mats, Welcome Mats & Picnic Blankets
Office: Notebooks & Stationery Cards
Illustration, Abstract, Pattern, Watercolor, Vintage, Photography, Black and White, Gaming, Mid Century, Geometric
We’re lucky to have such talented curators on our team–people who spend every day finding designs and products that customers love. To help inspire creative mojo, here are some themed collections that we’ll be sharing throughout the month of July.
The Society6 Affiliate Program is a tool that allows you to earn 10% more on sales you refer by sharing your unique link. With some recent updates to the program, we’re excited to open this up to all 50 states in the US and internationally. This post covers six easy ways to make the most of the Affiliate Program. If you haven’t already, sign up today!
This Just In
Artist Studio Update: New Markup Tool
It is now easier than ever to set your prices on art prints, framed prints and canvas prints. We recently launched a new feature in your Artist Studio that allows you to quickly update your markup on all art prints, framed prints, and canvas prints at once, or choose to set unique markups on individual designs. Whichever approach you prefer, this new tool makes it simpler to control what you earn!
Just Launched: Rugs are back and better than ever
We relaunched rugs earlier this month. The results are in and customers are loving the new look! They’re now made from a woven, polyester chenille, giving them a premium feel and a durable, easy to clean texture.
NOTE: If you enabled a rug prior to June 1st, 2019 the creative will be automatically applied and enabled on the updated rug. However, we recommend that you review your designs in your Artist Studio to make sure the orientation, placement and bleed area is as you would like it to be.